Case study · Website and product design
A peer-to-peer crypto exchange for combat sports — match with another fan, lock into escrow, settle on-chain the second the bell rings.
Earn. Bet. Dominate.
Match with another fan, lock into escrow, settle on-chain the second the bell rings. Built like a fight, not a fintech app.
The brief, in short
The look
Fite Market leans all the way into its subject: a near-black canvas, a bull rendered in glowing red wireframe, and a wordmark built around a boxing-ring coin mark. Nothing about it reads as a generic DeFi dashboard — it reads as a betting slip you'd actually want to hold.
The interface earns its swagger with real specificity: circular gauge stats instead of plain numbers, a live betting-ticket UI showing an actual escrow flow, and a torn-ticket motif running through the odds cards. It's confident because the details are considered, not just because the copy says “Dominate.”
The palette
A closer look
Earn, bet, dominate — on every screen.
Three choices that carry the whole page
The circular brand mark reads as a boxing ring from one angle and a coin from another — exactly the two things this product actually is.
House edge, settlement time, volume and active traders are shown as glowing dial gauges instead of plain stat blocks, reinforcing the “built for scale” pitch without adding a word of copy.
The Main Event card shows an actual staking flow — odds, stake, payout, escrow status — closer to a working product screen than a marketing illustration.
The process behind the page, start to finish
Fite Market brought us on to take a peer-to-peer betting concept and make it feel built for scale, not a weekend project.
A handful of calls to understand the escrow flow and how odds, stakes and settlement actually needed to read on screen.
The coin-mark wordmark and wireframe bull came out of this stage — a ring and a coin, the two things this product actually is.
Betting, books and stats, one connected story. We mapped the page around fight night, not a feature list.
Low-fidelity layouts to test the pacing — hero, live books, stats — before any of the final visual language was applied.
A near-black canvas, glowing dial gauges and a real escrow ticket that reads like a working product, not a mockup.
Pick your favorite agent — we'll open it with a question about what we do, who we're a good fit for, and how pricing works.
