Case study · Website and local pages

Briar Hill Gourmet.

From side business to full-time job — a new website plus a page for every community she serves.

Mangia!

Erica turned a lifelong passion into a side business. A new website and a page for every community she serves turned it into a full-time job.

The site

Visit the live sitebriarhillgourmet.com

The brief, in short

Project details.

Objectives

Launch a new site that reads like a real, established local business, not a side hustle
Give every town and service area its own findable page, not one generic list
Let the food do the selling — real photography, not stock imagery

Key Services

Website design & build
Local service-area pages
Brand & content direction — palette, photography direction, copy

Stack

Squarespace
Photoshop
Illustrator
CSS
JavaScript

A new site, then a page for every community

What we built.

A new Squarespace site, then a dedicated page for every town and service area she works in — each one written and optimized so people searching nearby could find her.

STEP 01

A new website.

A clean, fast Squarespace site built around what Briar Hill Gourmet actually does.
STEP 02

A page for every community.

Each town and service area she works in got its own page, so the right people find her in the right place.
STEP 03

Found in local search.

Today she ranks at the top of local search and is on track for her best year ever.

The look

Warm, and a little wild.

The site leans on what she actually makes — real photography of grazing tables and charcuterie boxes does more work than any stock photo could. The hero pairs a warm, dark wood backdrop with a hand-lettered “Mangia!” wordmark that sets the tone before a single product loads.

Forest green carries the brand through every section — headings, buttons, the delivery ticker — while cream panels give the product photography room to breathe. Every service area is named up front, in the words people actually search.

The palette