01
Super Curator
AI curation software with a wordmark that does the marketing: hand-built comic lettering over a neon dashboard world.
Case study
A boutique creative agency & idea shop
Creative direction.
We direct how the world sees you.
Point of view
Most brands don't have a content problem. They have a point-of-view problem. Creative direction fixes that: one idea, held to every photo, every layout and every launch, until the work is unmistakably yours.
- Since 2010Leading creative, from our first Creative Director role onward
- GQ Taiwan · DetailsWhere our photography has been published
- Defispot.comA media brand we founded, built and sold
The practice
One vision. Every view.
Creative direction works like a prism: one idea goes in, and a consistent spectrum of work comes out the other side.
INPUTYour one big idea
- 01
Brand strategy
Positioning, narrative and the idea everything else hangs on.
- 02
Art direction
The look: references, mood, composition and casting.
- 03
Photography
Shoots planned, styled and graded to the brand.
- 04
Identity systems
Logo, type, color and the rules that keep them consistent.
- 05
Campaigns
Concepts built to travel across every channel.
- 06
Digital experience
Websites and product UI that look like the brand, not a template.
Branding & identity
Brands with a point of view.
02
Fite Market
Built like a fight, not a fintech app: a coin mark made for the ring, glowing red wireframe and a live escrow ticket UI.
Case study
03
Forsiche
Evidence, treated like evidence: case-file darkness, monospace timestamps and a fingerprint motif, with one mint-teal accent for anything live.
Case study
04
Astutica
Property management software that would rather feel like a well-run building than a dashboard: an oversized script welcome, a pastel sky-to-sage gradient and serif type borrowed from hospitality.
Case study
05
Bet MMA
Live MMA odds compared side by side in the time it takes to glance: white space, one tight blue accent and the best price called out once per row.
Case study
06
Sober Coach
Sobriety coaching with warmth instead of clinical distance: a dark, warm palette and ornate floral and dragon artwork no template would ship with.
Case study
How we work
Four moves. One direction.
A simple process with no hand-offs between people who've never met: the same team takes the work from first conversation to final file.
Start with a call-
PHASE 01
Immerse
We start with your business, not a mood board: customers, competitors, what you sell and why it matters. Out of it comes the brief we'll hold everything to.
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PHASE 02
Define
One creative platform: the idea, the voice, the visual references and the non-negotiables, signed off before a single shot is planned.
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PHASE 03
Direct
We run the work: shot lists, styling, identity design and layouts, on set and on screen, so every piece comes back on-brief.
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PHASE 04
Orchestrate
Roll-out across site, social, print and packaging, with a brand guide so your team can keep it consistent long after launch.
Track record
Directing since 2010.
From creative direction and photography, to founding and selling a media company, to building websites for small businesses in our own community today.
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2010
Creative Director, Newtown Search
Fresh out of grad school, John joins Newtown Search as Creative Director, cutting his teeth on site designs for clients like BetOnline and PayPerHead.
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2011
Going freelance
John transitions into freelance creative work — creative direction, branding, and photography.
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2015
Published work
John's photos and content are published in outlets like GQ Taiwan, Details Magazine, and others.
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2016
Incorporated
The company moves from sole proprietorship to corporation. John becomes a Squarespace partner and starts designing sites for small business and creative clients.
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2017
Writing & Publishing
John joins Book Peacock as Principal Writer and authors books for some high-profile names in fields like crypto and tech.
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2019Defispot.com
Founding Defispot
The team founds Defispot.com, a media property focused on the nascent world of DeFi.
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2022Defispot.com
Defispot sale
John negotiates the sale of Defispot's assets to a venture-backed startup.
Read the story -
2023
Phase is born
Phase is informally christened as our design shop.
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2025
Squarespace Circle Gold Partners
Phase becomes a Squarespace Circle Gold Partner.
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2026
Today
We mostly focus on web and other design work for startups and mid-sized companies around the world.
Our work has been featured by
Your move
Let's direct what's next.
Tell us where the brand needs to go. We'll show you how it should look to get there.