Mastering.to.
From pre-revenue to thousands of monthly users, with a site rebuilt around programmatic SEO.
What we built.
We started with the website, then stayed on for product design and the next redesign, rebuilding the information architecture around programmatic SEO.
Site and product design.
A website and product experience designed around how people actually master their music, kept sharp through a full redesign.
Website + productBuilt for programmatic SEO.
We rebuilt the site’s information architecture so every page has a clear job and a clear search target, and can scale without breaking.
Information architectureRanking where it counts.
Average position went from 96 to 7.2, and the site now ranks in the top 10 for more than 400 search terms.
Top 10 for 400+ termsThe results.
Pre-revenue to thousands of monthly users, driven by search.
Search position
From page 10 to page one.
Average position in search results. Lower is better, and the top 10 is page one.
96Compounding search performance.
The same charts from the homepage, in full.
Organic Search
Click-through rate, zero ad spend
0% → 4.7% over six months
0%Revenue Growth
Month-over-month revenue growth
Revenue by month, most recent period
0%