Case study · Website
Four plain-English crypto guides, sold like a real book series instead of an ebook funnel.
Plain English over hype.
Most “buy my ebook” pages are one long scroll of urgency. This one behaves like a small publisher — four books, a box set, and excerpts to read before you buy.
The brief, in short
The look
Most “buy my ebook” pages are one long scroll of urgency. This one behaves like a small publisher’s site instead: four books shown as objects with their own spine colour and price, a bundle offer that reads like a box set, and full excerpts further down for anyone who wants to read before they buy.
The dark, warm background and serif-leaning headlines borrow more from a personal-finance imprint than a crypto-hype landing page — a deliberate choice for a series whose whole pitch is plain English over hype.
The palette
A closer look
The complete series, up close.
Three choices that carry the whole page
Bitcoin, Crypto, DeFi and Memecoin Millionaire each carry a distinct spine colour and accent, so four related products read as a real series with individual personalities, not four clones of one template.
A pull-quote — “Hunter S. Thompson meets crypto” — sits above a full grid of reader reviews. Real social proof gets top billing over any “buy now” urgency copy.
The complete-series card, with the per-book price crossed out, gets its own full-width section — quietly steering toward the higher-value purchase without a single popup.
The process behind the page, start to finish
John Clark brought us on to take a four-book crypto series and give it a sales page that felt like a real publisher, not an ebook funnel.
A handful of calls to understand the four titles, their audiences, and how the bundle should be positioned against the single-book price.
The dark, serif-leaning register came out of this stage — a deliberate step away from typical crypto-hype landing pages.
Four books, one series. We mapped the page around a bookstore shelf instead of a single-product funnel.
Low-fidelity layouts to test the pacing — series, proof, bundle — before any of the final visual language was applied.
Four spine colours, real reader reviews, and a bundle offer that does the steering without a single popup.
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