Case study · Website and branding
A book launch site for Dr. T. David Rothman — built to sell the book and grow a direct readership, not just look pretty.
Let go. Heal. Love again.
Healing after divorce could easily tip into clinical self-help or greeting-card sentiment. This site does neither — warmth, a little drama, and room for the words to breathe.
The brief, in short
The look
Healing after divorce could easily tip into clinical self-help or greeting-card sentiment. The site avoids both: deep wine reds and drifting rose petals for warmth and a little drama, paired with a restrained serif and generous whitespace that let the words breathe.
Every section builds toward the same two actions — buy the book, or join the list — without ever feeling like a funnel. The five-stage “journey” (Let Go, Heal, Rediscover, Rebuild, Love Again) gives the whole site a narrative arc instead of a table of contents.
The palette
A closer look
The same warmth and drama, on every screen.
Three choices that carry the whole page
Spaced-out serif caps over a soft rose backdrop feel more like literary cover type than a landing page — exactly right for a memoir-adjacent title in a crowded genre.
“Let Go, Heal, Rediscover, Rebuild, Love Again” turns what could've been a plain outline into the same emotional arc as the book itself.
The buy flow never assumes Amazon — six real options sit side by side, because a reader picking up a book like this doesn't want to feel upsold.
The process behind the page, start to finish
Dr. Rothman brought us on to give Life Between Loves a launch site that felt as considered as the book itself.
A few calls to understand the book's five-stage structure and how directly the page could speak to something this personal.
The rose-petal hero and wine-red palette came out of this stage — warmth and a little drama, without tipping into clinical or saccharine.
Buy the book or join the list — every section on the page builds toward one of those two actions, in that order.
Low-fidelity layouts to test the pacing of the five-stage journey before any of the final visual language was applied.
A warm, editorial site that reads like a book jacket, not a funnel — six retailers away from a sale on every screen.
Pick your favorite agent — we'll open it with a question about what we do, who we're a good fit for, and how pricing works.
