Make products irresistible
Big photos, honest descriptions and the details shoppers compare, on every product page.
Website design for online stores
Online stores people actually finish buying from.
Product pages that sell, a checkout that doesn’t lose people and a brand worth coming back to, on the platform that fits your store.
What an online store is for
Shoppers decide fast and leave faster. They want great photos, a clear price, honest shipping and a checkout that just works. Every page is built to get them to the confirmation screen.
- Products, photographed properly
- Shipping costs upfront
- A checkout with no surprises
- Fast on every phone
Search
Be the answer they click.
When someone searches for what you do, you want to be the result they trust. We build the pieces search engines look for:
- Pages written around what your customers actually search
- Structured data, so search engines understand what you offer
- Programmatic pages when there are hundreds of terms to win
- Fast, clean pages that load in a blink on any device
The job
Six jobs your website has to do.
Keep checkout simple
Fewer steps, clear totals and the payment options people expect, so carts don’t get abandoned.
Be upfront about shipping
Costs, timelines and returns shown early, because surprises at checkout lose sales.
Raise the order value
Bundles, related products and free-shipping thresholds that feel helpful, not pushy.
Get found in search
Product and category pages with structured data, so search engines can show your prices and stock.
Bring people back
Email sign-ups, restock alerts and a brand people remember, so the second order is easier than the first.
ExampleBestsellers
- Canvas tote · natural
- $38
- Ceramic mugs · set of 2
- $42
- Starter bundle
- $89
- Gift card
- from $25
01 · PRODUCT PAGES
Product pages that do the selling.
Great photos, clear prices, honest descriptions and the answers people look for before they buy, laid out so the add-to-cart button is never far away.
- Photo-led product pages
- Variants, sizes and stock, clearly shown
- Reviews from real customers
ExampleCheckout
Ship to · Newmarket, ONDelivery · 2–4 business daysTotal · $89.00Place order
02 · CHECKOUT
A checkout with no surprises.
Shipping and taxes shown early, a short checkout and the payment options people already use. The fewer surprises, the more carts make it through.
- Shipping and returns shown early
- A short, simple checkout
- Order emails that look like your brand
ExampleFree shipping
On orders over $75
Across Canada, with free returns within 30 days
03 · THE BRAND
A store worth coming back to.
Most stores look the same. We design yours to feel like the brand behind it, so people remember where they bought from and come back. We’ve built sites that sell online for John Clark Books and Mastering.to.
- A design that matches your brand
- Email sign-ups and restock alerts
- Bundles and gift cards front and centre
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STEP 01
We talk.
A call about your products, your customers and where people drop off between the product page and the order.
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STEP 02
We build.
A fast store with photo-led product pages, a simple checkout and a brand people remember, on the platform that fits.
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STEP 03
You get found.
We launch, then keep the site fresh and send a simple monthly report.
Pricing
Simple packages, no surprises.
Most online stores fit one of these two. Setup fees can be split into monthly payments.
Startup
$3,000
Payment plans available
Best for: a small catalogue on a hosted platform, designed to feel like your brand.
- Up to 10+ pages
- Custom design system
- On-page SEO
- Local search pages
Custom Build
From $10k
Payment plans available
Best for: a larger catalogue, custom features or integrations with your inventory and shipping.
- Scoped to your project
- Custom development
- Email or call for a quote
Recent work
Sites we’ve built.
01
John Clark Books
A four-book crypto-education series, presented like a small publisher’s site rather than an ebook funnel.
Case study
02
Mastering.to
Rebuilt around programmatic SEO: average search position from 96 to 7.2, and top-10 rankings for 400+ terms.
Case study
03
Briar Hill Gourmet
A new website plus a page for every community she serves, and a side business that became a full-time job.
Case study
Every project, in one place.
Product launches, brand identities and more local businesses.
See all workQuestions
E-commerce website questions.
How much does it cost?
Smaller stores often fit our Startup ($3,000) package; larger catalogues and custom features are a Custom Build (from $10k). Payment plans are available.
Which platform should we use?
It depends on your catalogue, your budget and who will run the store day to day. We’ll recommend the platform that fits, not the one we like building on. Here’s how we think about it.
Can you move our existing store?
Yes. We can move your products and content across, and set up redirects so you keep the search rankings you’ve earned.
Can you help with product photography?
We can art-direct your product photography or design around photos you already have. If you need a shoot, costs depend on the products and location, and we’ll tell you up front.
Will the store show up in search?
Yes. We build product and category pages with structured data, so search engines can understand and show your products.
Can we manage products ourselves?
Yes. Adding products, changing prices and running sales are quick to do yourself.
Related services
Everything else we do for companies like yours.
More industries
Explore the other industries we build for.
Your move
Ready for a store people finish buying from?
Tell us about your business. We'll tell you what we'd build, what it costs and when it could be live.