Explain every service
A clear page for each thing you sell, written for the person buying it, so nobody has to guess whether you do it.
Website design for mid-sized businesses
Websites for companies that have outgrown their first one.
Every service explained clearly, pages that support sales and hiring, and a design system with room to grow, for a company past its first website.
What a mid-sized company site is for
By the time a company has a few teams and a few hundred customers, the first website usually stops keeping up. Services get buried, the brand moves on and nobody wants to touch it. We rebuild it as a system the whole company can use.
- A design system, not a template
- Every service, clearly explained
- Built for search at scale
- Easy for your team to update
Search
Be the answer they click.
When someone searches for what you do, you want to be the result they trust. We build the pieces search engines look for:
- Pages written around what your customers actually search
- Structured data, so search engines understand what you offer
- Programmatic pages when there are hundreds of terms to win
- Fast, clean pages that load in a blink on any device
The job
Six jobs your website has to do.
Support the sales team
Case studies, proof and a proposal request your sales team is proud to send people to.
Help you hire
A careers section that shows what it’s like to work with you, because good people look before they apply.
Keep the brand consistent
One design system across every page, so the site looks like one company, not five years of add-ons.
Win search at scale
Structured pages, clean code and programmatic SEO where it fits, so you rank for the terms buyers actually use.
Let your team update it
New services, case studies and job posts your team can publish without waiting on a developer.
ExampleServices
- Consulting
- →
- Implementation
- →
- Managed services
- →
- Training
- →
01 · SERVICES
Every service, easy to find.
We map what you sell into clear pages, grouped the way buyers think about them, with proof and a next step on each one. No more “we do that too” buried on page six.
- A page for every service
- Proof and case studies on each page
- A clear next step everywhere
ExampleRequest a proposal
Team size · 50–200Service · ImplementationTimeline · Next quarterSend request
02 · SALES
A site your sales team sends people to.
Case studies with real results, a proposal request that asks the right questions and pages your team can link to in the middle of a conversation.
- Case studies with real numbers
- A proposal request built for your process
- Leads that reach the right person
ExampleMastering.to
96 → 7.2
Average search position after the rebuild, with 400+ terms in the top 10
03 · SCALE
Built for search at scale.
For Mastering.to we rebuilt the site around programmatic SEO: average search position went from 96 to 7.2, with top-10 rankings for 400+ terms. Not every company needs that, but every site should be built so it’s possible.
- Programmatic pages where they fit
- Structured data and clean code
- A design system that scales
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STEP 01
We talk.
A call about your company, your services and where the current site is letting you down.
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STEP 02
We build.
A design system and a fast, well-structured site with every service, your case studies and careers, plus search pages where they fit.
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STEP 03
You get found.
We launch, then keep the site fresh and send a simple monthly report.
Pricing
Simple packages, no surprises.
Most mid-sized companies fit one of these two. Setup fees can be split into monthly payments.
Startup
$3,000
Payment plans available
Best for: a company that needs a full, custom-designed site with room to grow.
- Up to 10+ pages
- Custom design system
- On-page SEO
- Local search pages
Custom Build
From $10k
Payment plans available
Best for: a larger rebuild: dozens of pages, integrations, programmatic SEO or a full brand overhaul.
- Scoped to your project
- Custom development
- Email or call for a quote
Recent work
Sites we’ve built.
01
Mastering.to
Rebuilt around programmatic SEO: average search position from 96 to 7.2, and top-10 rankings for 400+ terms.
Case study
02
Super Curator
AI curation software with a wordmark that does the marketing: hand-built comic lettering over a neon dashboard world.
Case study
03
Astutica
Property management software that would rather feel like a well-run building than a dashboard: an oversized script welcome and a pastel sky-to-sage gradient.
Case study
04
Minton Contractors
A civil contractor site built to prove the crew shows up and the site stays safe, not to win a design award.
Case study
Every project, in one place.
Product launches, brand identities and more local businesses.
See all workQuestions
Mid-sized Business website questions.
How much does it cost?
Most mid-sized companies fit our Startup ($3,000) or Custom Build (from $10k) tier, depending on how many pages, integrations and search pages you need. Payment plans are available.
Can you work with our team and our process?
Yes. We’re used to working with marketing, sales and leadership at once. We agree up front who signs off on what, so the project keeps moving.
Can you redesign without losing our search rankings?
Yes. We map old pages to new ones and set up redirects, so the rankings you’ve earned carry over to the new site.
Can our team update the site?
Yes. New services, case studies and job posts are quick to publish yourselves.
Do you do branding too?
Yes. If the brand has moved on from the old site, we can refresh it alongside the build. Here’s how branding works with us.
What is programmatic SEO?
It’s building many useful pages from structured data, like one page per product, location or term, instead of writing each by hand. It’s how Mastering.to reached top-10 rankings for 400+ terms.
Related services
Everything else we do for companies like yours.
More industries
Explore the other industries we build for.
Your move
Ready for a site that keeps up with the company?
Tell us about your business. We'll tell you what we'd build, what it costs and when it could be live.