Make the schedule easy
Classes by day, time and type, linked to the booking system you already use.
Website design for fitness studios
Fitness studio websites that fill the class.
Class schedules, memberships and online booking, built around someone deciding where to train, from yoga to strength.
What a fitness studio site is for
Choosing a gym is personal. People want to see the space, find a class that fits their week and know what a membership costs. Every page is built to get them to their first class.
- The schedule, always current
- Prices people can find
- A first class in two taps
- No popups in the way
Local search
Be the one people find first.
When someone nearby searches for what you do on their phone, you want to be in that short list. We build the pieces search engines look for:
- A local page for each town or area you serve
- Business structured data: hours, services, contact and directions
- A tidy Google Business Profile and consistent listings, guided by us
- Fast, mobile-friendly pages, built for someone deciding on the fly
The job
Six jobs your website has to do.
Sell the first class
An intro offer front and centre, because getting someone through the door is the hardest step.
Show the space and the people
Real photos of your studio and your coaches, so people can picture themselves there.
Make memberships clear
Drop-ins, class packs and memberships laid out simply, with what each includes.
Get found for “gym near me”
Local pages and the structured data search engines use to understand where you are and when you’re open.
Keep it current yourself
New classes, coaches and offers are quick to update, between sessions.
ExampleToday
- 6:00 · Strength
- 4 spots
- 9:30 · Yoga flow
- Full
- 12:00 · HIIT
- 8 spots
- 6:30 · Spin
- 2 spots
01 · SCHEDULE
A schedule people can actually use.
Classes by day, time, type and coach, readable on a phone and connected to your booking system, so finding a class and booking it is one smooth step.
- Works with the booking tools you already use
- Filter by class type and coach
- Always in sync with your schedule
ExampleTry your first class
Class · Yoga flowDay · ThursdayOffer · 3 classes, $39Book my class
02 · FIRST CLASS
The first class, sold.
An intro offer on every page and a simple sign-up, because once someone has been through the door, they’re far more likely to come back.
- An intro offer front and centre
- Sign-up in a minute
- Booking buttons on every page
ExampleNew members
First month, $99
Unlimited classes, no contract, cancel anytime
03 · MEMBERSHIPS
Memberships that make sense.
Drop-ins, class packs and memberships compared simply, with what each includes, so people pick the right fit without a sales pitch.
- Options compared side by side
- What each includes, clearly listed
- Easy to update when prices change
-
STEP 01
We talk.
A short call about your studio, your classes and the members you want more of.
-
STEP 02
We build.
A fast, photo-led site with your schedule, memberships and booking flow, plus local pages for the areas you serve.
-
STEP 03
You get found.
We launch, then keep the site fresh and send a simple monthly report.
Pricing
Simple packages, no surprises.
Most fitness studios fit one of these two. Setup fees can be split into monthly payments.
Basic
$1,500
Payment plans available
Best for: a single studio that needs a clean site with booking front and centre.
- Up to 5 pages
- Mobile-friendly design
- Contact form
- Basic on-page SEO
Startup
$3,000
Payment plans available
Best for: a studio with a full schedule, several coaches and local search to win.
- Up to 10+ pages
- Custom design system
- On-page SEO
- Local search pages
Recent work
Sites we’ve built.
01
Briar Hill Gourmet
A new website plus a page for every community she serves, and a side business that became a full-time job.
Case study
02
Sober Coach
Sobriety coaching with warmth instead of clinical distance, plus local pages for the communities it serves.
Case study
03
Minton Contractors
A civil contractor site built to prove the crew shows up and the site stays safe, not to win a design award.
Case study
04
Mastering.to
Rebuilt around programmatic SEO: average search position from 96 to 7.2, and top-10 rankings for 400+ terms.
Case study
Every project, in one place.
Product launches, brand identities and more local businesses.
See all workQuestions
Fitness Studios website questions.
How much does it cost?
Most fitness studios fit our Basic ($1,500) or Startup ($3,000) package. Startup includes local search pages. Payment plans are available, so setup fees can be split into monthly payments.
Can members book classes on the site?
Yes. We connect the site to the booking system you already use, so the schedule and booking buttons go straight to your classes.
Should we show prices?
We recommend it. Clear drop-in, class pack and membership prices help people decide, and save your front desk a lot of questions.
Can each coach have a profile?
Yes. Coach profiles help people find someone they connect with, and they’re easy to update when your team changes.
Do you write the copy and use our own photos?
We can write the copy and design around photos you already have. If you need a shoot of your space and your classes, costs depend on availability and location, and we’ll tell you up front.
What’s a local page, and do we need one?
A local page targets people searching in a specific area, like “yoga studio Newmarket.” It helps you get found by people nearby.
Fitness studios near you
Local pages for the areas we work in.
More industries
Explore the other industries we build for.
Your move
Ready for a site that fills the class?
Tell us about your business. We'll tell you what we'd build, what it costs and when it could be live.