Show the experience
The water, the trails and the people on your trips, in real photos, because that’s what people are really booking.
Website design for outfitters and tours
Outfitter and tour websites that fill every trip.
Trips, rentals, dates and booking requests, built around someone planning their next weekend outdoors.
What an outfitter or tour site is for
People plan trips on their phones, comparing a few outfitters on photos, dates and what’s included. Every page is built to turn that planning into a booking.
- Real photos from real trips
- Dates and prices, upfront
- Booking requests in two taps
- No popups in the way
Local search
Be the one people find first.
When someone nearby searches for what you do on their phone, you want to be in that short list. We build the pieces search engines look for:
- A local page for each town or area you serve
- Business structured data: hours, services, contact and directions
- A tidy Google Business Profile and consistent listings, guided by us
- Fast, mobile-friendly pages, built for someone deciding on the fly
The job
Six jobs your website has to do.
Make dates and prices clear
Trip dates, rental rates and what’s included, so people can decide before they ask.
Make booking easy
A booking request with dates and group size, or a link to the booking system you already use.
Answer the worries
Skill level, safety, what to bring and what happens if it rains, all answered up front.
Get found where people plan
Local pages and the structured data search engines use to understand where your trips start.
Keep it current through the season
Trip dates, water levels and rental availability are quick to update yourself.
ExampleTrips
- Half-day paddle
- from $65
- Full-day guided
- from $140
- Weekend canoe trip
- from $420
- Kayak rental
- from $45
01 · TRIPS
Every trip, clearly laid out.
Day trips, multi-day trips and rentals, each with dates, prices, skill level and what’s included, so people can compare and choose without a phone call.
- A page for each trip and rental
- Dates, prices and what’s included
- Skill level and what to bring
ExampleBook a trip
Trip · Guided canoeDate · Sat, Jul 20Group · 4 adultsRequest a spot
02 · BOOKING
Booked before they close the tab.
A booking request that asks for the trip, the date and the group size, or a link straight into the booking system you already use.
- Booking requests with dates and group size
- Works with the booking tools you already use
- Requests that land in your inbox, not a void
ExampleThis week
Water levels are great
Guided trips running daily, rentals available all week
03 · THE SEASON
Current from ice-out to freeze-up.
Conditions, trip dates and availability change week to week. We make them quick to update, so the site never promises a trip that isn’t running.
- Seasonal dates you can update yourself
- Weather and safety notes
- Directions to every launch point
-
STEP 01
We talk.
A short call about your trips, your season and the photos you have from past trips.
-
STEP 02
We build.
A fast, photo-led site with your trips, rentals and booking flow, plus local pages for the areas you run in.
-
STEP 03
You get found.
We launch, then keep the site fresh and send a simple monthly report.
Pricing
Simple packages, no surprises.
Most outfitters and tour operators fit one of these two. Setup fees can be split into monthly payments.
Basic
$1,500
Payment plans available
Best for: a small outfitter that needs a clean site with trips, prices and a booking request.
- Up to 5 pages
- Mobile-friendly design
- Contact form
- Basic on-page SEO
Startup
$3,000
Payment plans available
Best for: an outfitter with many trips, rentals and launch points to be found for.
- Up to 10+ pages
- Custom design system
- On-page SEO
- Local search pages
Recent work
Sites we’ve built.
01
Briar Hill Gourmet
A new website plus a page for every community she serves, and a side business that became a full-time job.
Case study
02
Sober Coach
Sobriety coaching with warmth instead of clinical distance, plus local pages for the communities it serves.
Case study
03
Minton Contractors
A civil contractor site built to prove the crew shows up and the site stays safe, not to win a design award.
Case study
04
Mastering.to
Rebuilt around programmatic SEO: average search position from 96 to 7.2, and top-10 rankings for 400+ terms.
Case study
Every project, in one place.
Product launches, brand identities and more local businesses.
See all workQuestions
Outfitters & Tours website questions.
How much does it cost?
Most outfitters and tour operators fit our Basic ($1,500) or Startup ($3,000) package. Startup includes local search pages. Payment plans are available, so setup fees can be split into monthly payments.
Can people book trips online?
Yes. We build a booking request with the trip, date and group size, or link to the booking system you already use.
Can we update trip dates and availability ourselves?
Yes. Dates, conditions and rental availability are quick to change through the season.
Can the site explain skill levels and safety?
Yes. Each trip can explain the skill level, what to bring and what happens in bad weather, which answers a lot of questions before they’re asked.
Do you write the copy and use our own photos?
We can write the copy and design around photos from your trips. If you need a photo shoot, costs depend on availability and location, and we’ll tell you up front.
What’s a local page, and do we need one?
A local page targets people searching for a specific area, like “canoe rental Huntsville.” It helps you get found by people planning a trip nearby.
Outfitters and tour operators near you
Local pages for the areas we work in.
More industries
Explore the other industries we build for.
Your move
Ready for a site that fills every trip?
Tell us about your business. We'll tell you what we'd build, what it costs and when it could be live.