Explain it simply
What the product does and why it matters, in plain words, for people who aren’t already insiders.
Website design for crypto and Web3
Crypto websites that earn trust in a sceptical market.
Clear explanations, real data and a brand that looks built to last, from a team that has designed, named and sold brands in this space.
What a crypto site is for
Crypto audiences have seen every rocket emoji and every promise. What stands out now is clarity: what it does, how it works, who’s behind it and what the risks are. We design for the sceptic, not the hype.
- Clarity over hype
- Real data, well set
- Risks stated plainly
- A brand built to last
Search
Be the answer they click.
When someone searches for what you do, you want to be the result they trust. We build the pieces search engines look for:
- Pages written around what your customers actually search
- Structured data, so search engines understand what you offer
- Programmatic pages when there are hundreds of terms to win
- Fast, clean pages that load in a blink on any device
The job
Six jobs your website has to do.
Show the data
Prices, volumes and protocol metrics set with real typographic care, so dense numbers read as one system.
Earn trust
Team, audits, docs and risks, easy to find, because a sceptical audience checks before they connect a wallet.
Build a brand that lasts
A name, a mark and a visual system that look like a company, not a token launched last week.
Grow the community
Waitlists, newsletters and community links in one place, so interest turns into members.
Get found
Clean structure, fast pages and content built for search, so you aren’t relying on social alone.
ExampleProtocol metrics
- Total value locked
- $412.6M
- 24h volume
- $38.1M
- Active wallets
- 18,240
- Fees, 7 days
- $1.2M
01 · DATA
Dense data, beautifully set.
For DefiMetrics we designed a DeFi analytics dashboard that treats numbers like they deserve good typography, so dozens of metrics read as one connected system instead of a wall of stats.
- Charts and tables designed, not dumped
- Live numbers that stay readable
- Product design for dashboards and apps
ExampleBefore you connect
How it works, in 3 steps
Plain-language docs, audits and the risks, all in one place
02 · TRUST
Built for the sceptic.
Team, docs, audits and plain-language risks, easy to find from every page. In a market full of hype, the project that explains itself clearly is the one people trust.
- Docs and audits, one click away
- Risks stated plainly
- A real team, shown
ExampleName your project
What it does · Lending protocolFeel · Credible, calmDomains · .com, .ioStart naming
03 · THE NAME
A name worth 10,000x.
We registered Defispot.com for $10 in 2019 and sold the brand and domain for $100,000 USD in 2022. Naming, branding and domain strategy are part of how we work, not an afterthought.
- Naming and brand strategy
- Domain acquisition and negotiation
- Brand systems that scale
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STEP 01
We talk.
A call about your project, your audience and what people need to understand before they trust you.
-
STEP 02
We build.
A fast, credible site with clear explanations, well-set data and a brand built to last, plus docs and community paths.
-
STEP 03
You get found.
We launch, then keep the site fresh and send a simple monthly report.
Pricing
Simple packages, no surprises.
Most crypto projects fit one of these two. Setup fees can be split into monthly payments.
Startup
$3,000
Payment plans available
Best for: a project that needs a sharp, credible site and a clear brand.
- Up to 10+ pages
- Custom design system
- On-page SEO
- Local search pages
Custom Build
From $10k
Payment plans available
Best for: a dashboard, an app or a full brand system with product design.
- Scoped to your project
- Custom development
- Email or call for a quote
Recent work
Sites we’ve built.
01
Fite Market
Built like a fight, not a fintech app: a coin mark made for the ring, glowing red wireframe and a live escrow ticket UI.
Case study
02
DefiMetrics
A DeFi analytics dashboard that treats dense data like it deserves good typography: dozens of numbers reading as one system.
Case study
03
John Clark Books
A four-book crypto-education series, presented like a small publisher’s site rather than an ebook funnel.
Case study
Every project, in one place.
Product launches, brand identities and more local businesses.
See all workQuestions
Crypto website questions.
How much does it cost?
Most crypto projects fit our Startup ($3,000) or Custom Build (from $10k) tier, depending on whether you need product design or a dashboard. Payment plans are available.
Can you design dashboards and apps?
Yes. We design product UI as well as marketing sites, like the analytics dashboard we designed for DefiMetrics.
Can you help with naming and domains?
Yes. Naming and domain strategy are a big part of what we do. Read about our 10,000x brand valuation.
Will you write hype for our launch?
No. We don’t write price predictions or promise returns. We help you explain a real product clearly, which tends to work better with a sceptical audience anyway.
Can you write the copy?
Yes. Our founder has written books on crypto and tech for high-profile names, so we can explain complex ideas in plain language.
Do you build smart contracts?
No. We design and build the website, the brand and the product interface, and work alongside your engineers on anything on-chain.
Related services
Everything else we do for companies like yours.
More industries
Explore the other industries we build for.
Your move
Ready for a site that earns trust?
Tell us about your business. We'll tell you what we'd build, what it costs and when it could be live.